Monday, 30 July 2012
That Dreaded Word - Promotion!
Research being my thing, I did some on this subject, and most editors say:
You should start to think about promotion before you start to write your book!
Oh dear, failed miserably on that one then. Next Question
What do you want to accomplish with this book?
Er-I want people to read it, enjoy it, have the main character linger in their mind forever and make them want to explore the places she once trod? Or is that too abstract and romantic?
Is this novel a one off or will there be a sequel. Do you see it as a film or TV drama?
Umm-No to both - Next question
Who are you trying to reach with this novel?
Anyone interested in history, England, the 17th Century, The English Civil War -Love stories set in another time.
Do you have a title and cover design that will make readers pluck this novel off a shelf?
Aha, I can answer this one. I have a wonderful publisher with a great art department who has helped me with a strong title and designed a fabulous cover for the book – and now I am beginning to think maybe I can tackle this promotion thing after all.
Will you promote yourself or hire a Marketing Company to do it?
My publisher will probably have to handle most of that, but I appreciate I need to do my part. Now I know even major authors often hire a private publicists, but that option isn’t really available to me – after all I am bashing my novels out on a four-year-old-laptop keeps threatening to die on me! I’m aware I have to let consumers know this book exists…and so I shall try to get review blogs and author sites to help me get the word out.
How do you feel about promoting your work?
Honestly, I would rather be writing my next book, and hate that ‘please read my book’ feeling as if I’m mentally bashing it over everyone’s heads. If they wanted to read it they would, wouldn’t they?
Apparently not –
I need to keep telling readers my book is out there and it’s worth a look - generate some interest, create a buzz about the origins of the book, the characters, author interviews, reviews, etc.make the cover art recognisable, attract fans and followers through blogs and social media.
There are many book-based websites now designed specifically to help authors get the word out - so before the edits begin, I have to get started.